IBA Group
Mark Hillary

Outsourcing has never been a business strategy with much prestige. Often seen as a way of handing over business problems to a partner or slashing costs, it is a strategy that has always had an image problem.

In recent years this has improved. As many processes have become far too complex for companies to manage in house there has been a rebalancing and outsourcing is more often seen as necessary – it’s just one business calling in the experts in the same way that you would call in an electrician to rewire your entire house rather than attempting it alone.

But the role of the service provider is changing and although it might sound a bit like the tail wagging the dog, there is a likelihood that the only way many companies will change quickly enough to survive in the present environment will be if they can trust and work with their suppliers in a new way.

In a recent blog Phil Fersht of HfS Research published some research from his company that outlines how suppliers and clients see their roles in the future. Barely half of all clients are looking to their suppliers for any value in their relationship beyond the business support that is contracted.

But this is highly likely to be a mistake. Outsourcing to expert suppliers and only ever using them for the business processes you have contracted means that you miss out on their vision of how your industry is changing. Look at how fast fintech is changing financial services. If an app is released offering a financial service more easily and at a lower price then that can fundamentally change how the industry operates.

Doing business today is not just about doing what you did yesterday a little cheaper or faster. It is easier than ever for competition to be created and new companies often just tear up the rule book and deliver services in an entirely new way. The big difference is that new companies are usually designed around the needs of the customer from day one. They are able to offer better services at a lower price – this is going to affect many industries and yet a new approach to outsourcing could help mitigate the risk of it happening to your business.

As the HfS research suggests, there is a role for outsourcing to support and enable disruptive business models. Incumbent companies have the advantage of brand recognition and many years of working with customers. New disruptive players can change the market, but if the incumbent innovates first then they have distinct advantages in being able to offer better services with a large existing customer base.

But it needs a new approach to outsourcing. Suppliers need to be considered genuine business partners and trusted to have vision and ideas – the ability to combine innovation with technical expertise. If suppliers are only ever treated as a cost centre then this approach will be lost and many large companies will find that the app-based startups eat their lunch.

IBA Group
Mark Hillary

Europe is in a state of flux at present. British people recently decided that they should leave the European Union – now known as Brexit – and the latest book from Nobel prize-winning economist Joseph Stiglitz suggests that the Euro currency will tear the rest of the union apart.

In this uncertain environment, does the old idea of European nearshoring still work? There are many countries within the EU block and part of Western Europe that now have very high unemployment and low labour costs – look at Greece, Portugal, and Spain for examples. Is it still valid to think of Eastern Europe as a supplier of technology skills to the rest of Europe?

I was thinking about some of these uncertainties when I read an article on the GSA Sourcing Focus site. The article explores some of the issues around Brexit and how it might affect outsourcing relationships.

The three main issues mentioned by Sourcing Focus are:

1.    The cheap pound; it’s no longer so cheap to buy services from outside the UK so with the economic advantage eroded will more UK companies buy services locally or look beyond Europe for better value?
2.    Legal situation – data transfers; The UK enjoys the protection of the entire EU regarding company law and international agreements protecting issues such as data privacy across borders. How will this change if the country has to legislate for every possible situation individually?
3.    GDP collapse; if the UK becomes a much smaller economy as many economists suggest then how will this affect the relationship between UK companies and suppliers across Europe? It doesn’t look good.

The fears raised by Sourcing Focus are valid. It’s clear that the UK market in international services could change dramatically in the next few years, but I think that it is premature to start defining issues just yet. The UK government has not even triggered Article 50 of the Lisbon Treaty yet. This would indicate the formal request to leave the EU and begins a two-year process of negotiating how to leave.

At present the situation is that the UK population voted to leave the EU and the government has said that they will follow the wish of the people, however they are now engaged in a process of negotiation before any formal negotiation begins. Nobody really knows what will happen to the UK at present.

The issue for UK companies at present is this uncertainty. Any UK company bidding for business internationally cannot predict what kind of tariffs or taxes might be applied to their services in a few years and therefore they are at a disadvantage. This could lead to a reduction in international services being delivered from the UK and therefore it could be advantageous for Eastern Europe, but if UK customers suffer in this environment and they are already working with suppliers in the CEE region then this would not be such a great situation.

The real problem now is the uncertainty. The UK government should take action as quickly as possible so that however this story plays out, at least there is more certainty about how the UK will interact with the rest of Europe in future.

IBA Group
Irina Kiptikova

On October 6, the Global Sourcing Association (GSA), formerly known as the European Outsourcing Association (EOA), held the Global Sourcing Leadership Summit and announced the winners of the 2016 EOA Awards. IBA Group was selected the winner in the category Award for Corporate Social Responsibility (CSR). The news is really exciting. The project that earned the award is really special.

IBA Institute, a member of IBA Group, trained 120 disabled people in system administration. Entitled Promotion of IT in Belarus among People with Disabilities, the award-winning project was the first IT education project for disabled people in Belarus.

As many people with disabilities were unable to attend in-class trainings, IBA Group conducted distance training. The students could see the teacher’s desktop, ask questions, make presentations, and prepare lab works on network behavior in Cisco Packet Tracer.

Following the training, IBA Group organized a contest among the graduates of the course to attract employers’ attention to the newly educated system administrators. The idea was to show that people with disabilities deserve praise and well-paid jobs.

The contestants were to troubleshoot network connection problems and to get access to web resources within two hours. The winner solved the task in one hour. Alexander Makarchuk, a completely paralyzed resident of Borisov, left behind the runner-up by 40 minutes. From an outsider’s viewpoint, it looked like he was singing canticles: e-e-e and the curser jumps up, a-a-a and it moves to the right…Technically speaking, Alexander manages the cursor using the software Vocal Joystick that ‘memorizes’ the entered words.

It was the first project in Belarus to socialize people with disabilities through IT education. As a result of the project, a community of learners with an immersive environment was created. Six project graduates, including the contest winner were offered IT jobs!


In addition to CSR, IBA Group submitted Belarus in the category Outsourcing Destination of the Year. Although Egypt was selected the winner, it is a big boost for Belarus to be shortlisted in this important competition.

As for the Global Sourcing Leadership Summit, it was held in Sophia, Bulgaria. Rosen Plevneliev, President of Bulgaria, opened the summit. After Bulgaria was selected the Outsourcing Destination of the Year in 2015, a letter of the Bulgarian President came to Kerry Hallard, NOA and EOA CEO. He invited the association to organize the 2016 summit and awards in Sofia. It goes without saying the invitation was accepted.

Bulgaria boasts the same competitive advantages as Belarus or Czech Republic. President Plevneliev mentioned qualified resources and political stability, calling Bulgaria “an island of stability” in Europe. People of different religions and politics co-exist in the country.

Kerry, now the CEO of GSA, announced that after 29 years the NOA brand stopped its existence and the NOA was transformed to the Global Sourcing Association (GSA). The new association signed cooperation agreements with Russian and Chinese outsourcing associations and adopted its Global Sourcing Standard.

The most popular discussion topics at the summit were gender equality, robotic process automation (RPA), digital technologies, and the meaning of Brexit for the European sourcing market.

See the full list of 2016 GSA European Award Winners

IBA Group
Mark Hillary

I blogged several encouraging reports from my visit to Belarus a couple of months ago including an interview with Valery Tsepkalo from the Minsk Hi-Tech Park (HTP) and Sergei Levteev, the IBA Group Chairman, however there is now some exciting news that verifies what these experts have been saying for years – Belarus has been noticed and recognised by the Global Sourcing Association (GSA), previously known as the European Outsourcing Association (EOA).

GSA Awards

Specifically, Belarus has been shortlisted as one of the best outsourcing destinations in Europe and IBA Group is shortlisted for the best European Corporate Social Responsibility programme.

The final decision will be announced at the awards ceremony in Bulgaria tonight. Whatever happens at the awards ceremony it’s a big boost for Belarus to be noticed in two important awards categories in this way. The best location and the company that is most responsible – all important, but given the information supplied by Valery and Sergei in those earlier interviews I’m sure that Belarus has a serious chance of winning the best location in Europe category.

Belarus has big local companies offering complete end-to-end solutions and expertise in systems integration, but the local startup scene is also extremely strong too. Companies like Viber and Wargaming are innovative and are defining the markets where they operate. Many services are now distributed via the app store for Apple and Android users and therefore the country of origin is noticed less than before – local players can quickly become global in this environment.

Government tax breaks and services such as the HTP are showing that even smaller nations can make a big impact in the global technology marketplace. Shortlisting Belarus as the best place in Europe for IT outsourcing is just one more step towards a more general recognition that this is a great place for running technology projects – good luck to everyone in the Global Leagership Summit & Awards tonight!

New Reality: Technology Trends for Belarus to Apply

by IBA Group for IBA Group
Posted on October 5, 2016

IBA Group
Daria Kovalevskaya

On September 30 and October 1, the IPM Business School organized a technology conference in Minsk, Belarus. The conference titled A New Reality: Challenges for Belarus explored the modern trends in technology and how they are applied in the world and, particularly, in Belarus.

The first part of the conference was dedicated to crowdfunding. Speakers highlighted the advantages of crowd economy not only for small businesses and startups but for bigger companies and enterprises as well.

Crowdfunding allows for shaping the entire industries according to what consumers want to see and buy. If they want to read a book by a particular author, see a play with a particular cast of actors, or even buy a chewable ice maker, it’s up to them now to finance it. At the same time, campaign creators are able to validate their ideas (to see if the world is actually interested in what they have to offer) and create relationship with potential clients.

Indiegogo Co-Founder Slava Rubin Talks About Crowdfunding

At the second part of the conference, speakers presented the Internet of Things, drones, and chat bots. The most exciting part was the presentation of Smart Cities, a project by Philips, which uses recent advances in communication and data analysis to make big cities more livable and sustainable. Small sensors and devices work together to collect information that can be used later to save energy and help citizens feel safer.

Advantages of drones and chat bots were also mentioned. The potential of drones cannot be underestimated, as the drone market has recently hit $127 billion. While mostly used in the entertainment area (photography and video shooting), drones operate in construction, agriculture, transport, and security. They can cover areas that are either unreachable or unsafe for humans and substantially reduce the human factor risks. The only stepping stumbling block for drones is the government and rigid drone registration policies.

Chat bots are presented as alternatives to mobile apps. Similar to AI assistants like Siri or Allo, bots provide instant information. The main advantages of bots are multiplatform usage (opposed to mobile apps, bots don’t require different coding for each operating system) and low prices for their development.

The last trend discussed at the conference was Blockchain, a technology that allows for making and verifying transactions instantaneously without a central authority. A great example of Mycella, a company created by singer Imogene Heap, shows benefits of using the blockchain technology. Artists could release their music themselves, gaining control over their earnings and additional information about their songs.

Countries like Belarus may easily adapt to these technologies if they accept them and introduce changes to their institutes.  Crowdfunding is already a triumph here, with the biggest Belarusian platform, Ulej, funding over 40% of successful campaigns since its launch in 2015.

New reality has already made its way into the modern life. Customers, creators, and mechanisms of interaction between them are changing, and those who will be the first to embrace these changes will gain the biggest benefit.

IBA Invites Children to City of Professions

by IBA Group for IBA Group
Posted on September 28, 2016

On September 25, IBA organized an interactive family festival entitled City of Professions for its employees and their children to celebrate the beginning of the new school year. The festival was held at the Dream Land amusement park in Minsk.

Young visitors had a chance to learn about different professions. At the entrance to the festival, a special Job Center offered children various career opportunities.

The city comprised 15 educational stations where each child could try out a profession of his or her choice. Future workers received their employment record books, a bag of delicious treats, and ibucks – a special currency created for the participants of the festival. Children could exchange their ibucks for hot chocolate and rides.

Everything was ‘real’ in the City of Professions. To start working, youngsters had to wear special uniform and listen to safety instructions. Future firefighters trained in fire extinguishing using hoses, doctors learned to perform closed-chest massage and artificial respiration, pastry chefs baked muffins and cooked pancakes, artists painted their masterpieces, and detectives had to solve crimes. For their work children received ibucks.

Alongside with employees and their kids, IBA Group also invited children from the Social Pedagogical Center of Minsk’s Soviet District, the 410th daycare center, the 2nd gymnasium of Novopolotsk, and home for senior and disabled people of Logoisk.

Last year, IBA held another festival to celebrate Knowledge Day – Eco City.

To see pictures from City of Professions 2016, visit our Facebook page.

city of professions 2016

Why Using Cell Phones at Work Can Be a Good Thing

by IBA Group for IBA Group
Posted on September 21, 2016

The recent Innovation issue of PULSE Magazine, a bi-monthly e-zine created by and for IAOP’s members, published an article by Sergei Zhmako, IBA USA General Manager. The publication titled Why Using Cell Phones at Work Can Be a Good Thing focuses on social and mobile tools and their place in the corporate strategy of an enterprise.

According to the article, mobile and social technologies, being a strong trend in the consumer market, have become a top priority for most enterprises. With two billion people across the globe using social media and half of the web traffic coming from mobile devices, organizations actively employ these technologies in their work environment.

Mobile and social technologies enable easier communication and collaboration between employees and provide an instant access to business information and learning materials.

Despite bringing exciting opportunities, social and mobile technologies may also bring a number of challenges, as transition to them requires additional skills and effort.  The article gives ten recommendations to consider in a mobile or social engagement. Here are top three of them:

1. Engage Users Early – companies must strive to engage users at the early stages of the project lifestyle, including prototyping and receiving quick feedback from focus groups.

2. Consider Added Features – new features, such as a GPS location sensor, camera, or mike, could be added to solution if such need arises.

3. Change Your Culture and Make It Fun with Games – gamification can contribute to easier transition to enterprise mobility.

You can read the full article here.

CEE Trends For An Emerging Europe

by IBA Group for IBA Group
Posted on September 13, 2016

IBA Group
Mark Hillary

An interesting video series on the website of Emerging Europe magazine recently explored some of the new trends and opportunities for IT and outsourcing in the Central and Eastern Europe (CEE) region.

The 8-part video series looks at various aspects of outsourcing in Eastern Europe, but I found it particularly interesting to see that there was a strong focus on emerging locations and current Business Process Outsourcing (BPO) trends in the CEE region.

Many new locations are developing as the larger CEE cities find that their BPO industry matures. With strong competition between service providers it makes sense to explore smaller cities, especially those where universities provide a strong flow of talented people ready to work in the BPO industry.

BPO itself is also undergoing a change of attitude. Previously BPO was associated only with contact centres and many graduates are no longer interested in those jobs, however the more complex BPO being undertaken in CEE today comprises a wide range of business services – this is much more attractive than contact centres alone.

Complex industries, like financial services, being supported by suppliers in the CEE region are finding that they are developing new solutions and systems rather than taking existing processes from another region and copying them offshore. This is because many entire industries are changing fast and sourcing services from the CEE region helps them to perform in a more agile and competitive way.

This also creates a learning culture in the CEE companies where people are not just expected to copy processes from western Europe and the client companies. They are expected to anticipate how industries are shifting and to then meet the new needs of their clients – a much bigger and more exciting challenge.

The huge mega-deal of the past is less common today thanks to smaller teams of best-of-breed suppliers that can work together on deals.

The entire CEE area and the type of services being provided is dramatically evolving. I recommended watching the entire video series from Emerging Europe to get some great advice on what’s really happening.

IBA Group Employees Successfully Run Minsk Half Marathon

by IBA Group for IBA Group
Posted on September 6, 2016

On September 4, IBA Group participated in Minsk Half Marathon 2016, an event dedicated to the Minsk City Day. Over 20 thousand people, both professional and amateur runners, took part in the marathon.

This year, the marathon gathered participants from 42 countries, including Russia, Ukraine, Costa Rica, Kenya, and Japan.

IBA Group didn’t remain indifferent to the event and joined Minsk Half Marathon. Fifteen employees of the company participated in the marathon, choosing one of three available distances (5.5km, 10.55km, and 21,097km) and successfully completing them. Congratulations to our colleagues on their achievements!

Healthy lifestyle is encouraged at IBA Group. The purpose-built fitness center offers classes in aerobics, pilates, and yoga. Employees can visit a gym, play mini-football, basketball, volleyball, and tennis.  Rooms for billiards and table tennis are also available in the fitness center.

IBA Group frequently participates in various sport events, including IT Spartakiada, IT Karting, and other championships. The company organizes Tourist Rally, an annual two-day camping trip for employees, which includes sport activities and teambuilding.

In 2015, IBA Group took the first place at the 12th IT Spartakiada sport competition, winning gold medals in karting and bowling, as well as bronze medals in kicker and volleyball. The table tennis and basketball teams finished fourth and fifth respectively.

Click here to see more photos from Minsk Half Marathon.

The Changing Nature of Global Outsourcing

by IBA Group for IBA Group
Posted on August 25, 2016

IBA Group
Mark Hillary

The traditional drivers or outsourcing are factors such as availability of talent, flexibility of a supplier to provide expertise, and a reduced operating cost, but a recent feature in CIO magazine showed that the situation around the world is changing. Many regions are seeing unusual changes that are sometimes beneficial and sometimes problematic.

IBA is focused on the Central and Eastern Europe region (CEE) and there are changes taking place in many of these countries that are not usually picked up by commentators who merely talk about rates being lower than western Europe. The conflict in Ukraine is a good example.

All organisations want to operate in a stable political environment. Armed conflict is not going to help any business function smoothly and it is interesting to observe how the CEE neighbours of Ukraine have all benefited from the conflict. Many IT and BPO companies with operations in Ukraine have shifted their teams west into neighbouring countries and many individuals with skills have just moved, seeking work nearby. In some cases (like Lithuania) the local government has made it easier for foreigners with IT skills to come and find a job.

These unusual changes in outsourcing attractiveness are repeated in several other places around the world. Brazil and Colombia have both seen currency depreciation over the past year that makes their services at least 20% cheaper than a year before – for companies using US dollars.

Even inside the US there are changes that are not reported so often. The government offers many incentives for companies that hire military veterans and as the USA winds down various overseas operations there are many veterans starting service companies and using their veteran status to win contracts with companies that want to hire locally, but also see that they get tax benefits in doing so.

What’s interesting about all these cases is that they show how complex the outsourcing decision process is becoming. This is no longer about selecting a nation or individual company, many other factors are in play and can affect how a corporate relationship works.