How Is Nearshoring Changing?

IBA Group
Mark Hillary

The British technology magazine Computer Weekly recently published analysis by Professor Ilan Oshri of Loughborough university on how the European nearshoring market is adjusting to a more mature environment. In particular how different markets are aiming to distinguish themselves from the pack.

I wrote about this research from Loughborough university last month, but the constant push to regionalisation rather than globalisation – as I mentioned in my last blog – made me find this research again. In the context of the political activity in Europe and the USA, this is worth visiting again as it is taking on increased importance.

Anyone who has attended a nearshoring or outsourcing conference in Europe knows how the various regions promote themselves. PowerPoint slides are loaded full of statistics demonstrating government support, a steady flow of graduates, great local companies, and a low cost of doing business. In most cases though, the consistently positive messages from one presentation could be used by another country without anyone noticing that the message had changed – because the message in each pitch is largely the same.

Professor Oshri suggests that we should take it as read on the basic measure. Most European countries have good airports and a supply of graduates, so anyone considering nearshoring will be looking at other factors – the companies and trade bodies in those regions should appeal to these factors:

– Higher Value; what higher value can working in your region offer? What sets your companies or country apart? Are there particular industries you excel in or skills that are hard to find?

– Ability to partner; suppliers today need to move on from the traditional client-supplier relationship and become a part of the value chain. They need to be true partners, not just hired help.

– Innovation; many companies today are looking to their suppliers for advice on innovation. Innovating throughout the supply chain is becoming much more common – are you able to innovate for your clients?

In short, Professor Oshri is suggesting that when companies look to nearshoring regions they are looking for much more than just a low cost place to do business. If you are still marketing your region as low cost with a great airport then you might be losing business just because you are not looking ahead to the type of relationship companies really want.

In an environment where managers are thinking in detail about how to ensure processes are closer to home, this is more important than ever.

Try thinking of how your location is different. What differentiates you from the others? Focus on this, even if it is a niche difference. It will make all the difference in a nearshoring market that is growing fast as companies focus more on developing regional partners rather than long distance offshoring.

More IT Expertise In Eastern Europe Becoming Visible Globally

IBA Group
Mark Hillary

Global freelancing platforms, like UpWork and JobRack, are becoming an increasingly important source of IT talent. These sites have been really popular with freelancers in many countries in Asia for some years now. It’s become quite normal to hire a contractor in India or Bangladesh to perform defined jobs, such as setting up a WordPress server, but JobRack has recently noticed something interesting about the people on their site.

Many of the new experts arriving on the site are from Eastern Europe. This is demonstrating that there is not only a large amount of technical expertise in Eastern Europe, but also that these people are available for short contracts.

On the surface this may not seem important at all – you can find IT expertise all over the world – however I think that we are observing some big changes in the way that IT services are deployed and managed and this growth in the availability of expertise in Eastern Europe is just one indication of that change. Summarised, I think there are three big changes taking place:

1. Big IT Brands Focused on Customisation and Configuration; rather than trying to deliver enormous bespoke software systems, the larger IT players are becoming experts at bolting together various Big Data or CRM platforms to create entire systems for customers based on existing systems or toolkits.
2. App platform is global; software companies releasing apps can go global instantly. There is no real focus on where a product was developed as the app store is global and customers rarely ask where a product was developed.
3. Global talent pool; as the JobRack numbers suggest, it is becoming easier to recruit globally for short or long-term projects and areas that are full of technical expertise, such as Eastern Europe, are included in this.

The JobRack data indicating a growth in Eastern Europe technology expertise is interesting, but is just one component of a wider picture in how technology services are being delivered today. It’s clear that Eastern Europe is becoming more highly regarded as a leading area for IT development projects – large and ongoing or small and temporary.