Big Data and CRM
November 17, 2014
We have it all in this London event featuring international speakersIt’s good to explore the future. At IBA we are always looked ahead to what is coming next, this is one of the reasons why we host this blog. It’s also why we have arranged an exciting event in London titled “The Big Picture on Big Data and Customer Relationships: Case Studies and Thoughts for the Future.”We have three great speakers lined up for the event.Mark Hillary is an IT director who became a writer. His most recent book explores the subject of CEOs who blog, but he has also written about outsourcing and the globalisation of services. Mark is based in Brazil. Mark will talk about how Big Data and the analysis of customer information is changing the way companies are structured.Peter Ryan is a principal analyst at Ovum. He is one of the best-known global analysts focused on customer service and experience. Peter is based in Canada. Peter will talk about the way that CRM is changing customer interactions and how companies relate to customers.Aliaksei Minkevich, the director of our Internet Solutions Division will present some case studies of our own work in this area. Aliaksei is based in Belarus.All three speakers are travelling to London to share their ideas and we are thrilled to host this event. It will take place on November 27 at the Institute of Directors in London.