The recent Innovation issue of PULSE Magazine, a bi-monthly e-zine created by and for IAOP’s members, published an article by Sergei Zhmako, IBA USA General Manager. The publication titled Why Using Cell Phones at Work Can Be a Good Thing focuses on social and mobile tools and their place in the corporate strategy of an enterprise.
According to the article, mobile and social technologies, being a strong trend in the consumer market, have become a top priority for most enterprises. With two billion people across the globe using social media and half of the web traffic coming from mobile devices, organizations actively employ these technologies in their work environment.
Mobile and social technologies enable easier communication and collaboration between employees and provide an instant access to business information and learning materials.
Despite bringing exciting opportunities, social and mobile technologies may also bring a number of challenges, as transition to them requires additional skills and effort. The article gives ten recommendations to consider in a mobile or social engagement. Here are top three of them:
1. Engage Users Early – companies must strive to engage users at the early stages of the project lifestyle, including prototyping and receiving quick feedback from focus groups.
2. Consider Added Features – new features, such as a GPS location sensor, camera, or mike, could be added to solution if such need arises.
3. Change Your Culture and Make It Fun with Games – gamification can contribute to easier transition to enterprise mobility.
You can read the full article here.